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Business Ideation Guide

When To Use This Guide

Use this lane before a product idea has earned a delivery spec.

How It Works

The ideation lane turns a rough idea into:

  • an idea one-pager
  • a scorecard
  • an opportunity memo
  • a validation plan
  • a decision to continue or stop

Common Pitfalls

  • writing implementation plans before the idea is pressure-tested
  • treating speculation as evidence
  • skipping a concrete validation step